In this Talent Tales episode, talent.imperative Founder Nicole Dessain had the honor to interview Shira Ben Cohen, Global Experience Designer at Intel.

Shira’s creative superpower is service blueprinting. A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.

Shira is not only spearheading experience design at Intel, she also writes and speaks about it externally and has built a local community of service designers in Tel Aviv.